Canopy Growth today unveiled Deelish, a new brand built for the value segment — one of the most active parts of the Canadian cannabis market. Deelish pairs high potency with everyday pricing, offering flower at 27%–33% THC and pre-rolls at 26%–32% THC.
The brand launches with four SKUs across two profiles: Pretty Sweet, a sativa, and Pretty Chill, an indica, each available in whole-flower and pre-roll formats. Rather than committing to a single fixed strain, Deelish uses a rotating genetic lineup, giving value shoppers fresh options while holding the potency and price promise constant.
Deelish is available first in select Ontario and Alberta retail locations. "The value segment is one of the most active parts of the market," said Luc Mongeau, Chief Executive Officer, adding that Deelish was built to deliver high potency at a price that respects how those shoppers actually buy.
This release was originally distributed via canopygrowth.com.
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