Canopy Growth today launched a refreshed Tweed brand and a national summer campaign, "There's a Tweed for That," timed to the Victoria Day long weekend. The refresh pairs improved potency and sharper pricing with a packaging change designed to stand out on the shelf: window bags that let consumers see the flower before they buy.
Three new flower strains headline the season — Tropical Gelato Slushie, Citrus Candy Cake and GMO Jet Fuel — joining a lineup that spans whole and milled flower, Quickies pre-rolls, vapes and softgels. A new milled format is slated to arrive later in summer 2026.
The window bags address a long-standing transparency gap in the Canadian flower category, where most product is sold sight-unseen. "We rebuilt Tweed around what consumers and budtenders told us," said Luc Mongeau, Chief Executive Officer, describing improved potency, sharper pricing and clearer packaging as disciplined, consumer-focused execution aimed at rebuilding brand equity.
This release was originally distributed via canopygrowth.com.
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